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Why was Queen Mary's attempt at a Counter-Reformation unsuccessful?
Word-of-Mouth Review
Information or opinions about products or services shared personally between consumers, rather than through official marketing channels.
Public Endorsement
The act of publicly supporting or approving a product, service, or idea, often by a celebrity or influential figure, to influence the public's opinion or consumer behavior.
Influence Impression
The impact or effect an individual's behavior, opinions, or actions have on others' perceptions, decisions, or actions, especially in contexts such as social media or marketing.
The Two-Step Flow Model
A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.
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