Examlex
Brandon reads his psychology text regularly and attends class most days,so he felt prepared when he took the midterm exam.He just knew he aced the test.When his Professor returned his exam,he found that he earned a C.What happened?
Persuasion
The act or process of influencing someone's beliefs, attitudes, or behaviors through communication.
Political Candidates
Individuals who seek to hold an office in a government by participating in electoral campaigns.
Positions
Refers to the stances or viewpoints that individuals or groups hold in a social or organizational context.
Peripheral Cue
In persuasive communication, these are often non-central elements that influence attitudes or decisions, such as the attractiveness of a speaker.
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