Professor Carter Observes and Records the Behavior of Grocery Shoppers

question 273

Multiple Choice

Professor Carter observes and records the behavior of grocery shoppers as they select items to purchase.Which type of research is Professor Carter using?

• A) survey research
• B) case study
• C) experimentation
• D) naturalistic observation

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Definitions:

Watson

John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Skinner

B.F. Skinner, a psychologist and behaviorist known for his development of the operant conditioning theory, emphasizing the influence of external stimuli on behavior.

Biological Predisposition

Rephrased from Genetic Predispositions: The inherent genetic makeup that increases the likelihood of an individual developing certain conditions or traits.

Generalization

The process by which individuals apply learned responses to similar but not identical stimuli.