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Drugs such as cocaine and caffeine that excite neural activity and speed up body functions are known as
Competitive Advantage
An attribute that allows a company to outperform its competitors, enabling it to generate greater sales or margins and/or retain more customers.
Product Benefits
The advantageous features or outcomes that a customer receives from using a product.
Five Forces Model
A framework developed by Michael Porter that analyzes five key forces shaping the competitive intensity and profitability within an industry.
Resource Based View
The resource-based view is a strategic management perspective that sees a firm's competitiveness as determined by its ability to manage and utilize its unique set of resources and capabilities.
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