To Help Adam Reduce His Fear of Dogs,a Therapist Encourages

question 42

Multiple Choice

To help Adam reduce his fear of dogs,a therapist encourages him to physically relax and then simply imagine that he is walking toward a friendly and harmless little dog.The therapist's technique best illustrates

• A) psychodynamic therapy.
• B) operant conditioning.
• C) free association.
• D) systematic desensitization.

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Definitions:

Unpaid Placement

Refers to instances where products or services are featured in media or events without direct compensation, typically for promotional purposes.

Publicity

Nonpersonal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media.

Nonpersonal Stimulation

Nonpersonal stimulation in marketing refers to promotional activities that do not involve direct contact with the consumer, such as advertising, sales promotion, and public relations.

Pulling Strategy

Promoting a product by generating consumer demand for it, primarily through advertising and sales promotion appeals.