Liking Those Who Share and Validate Our Attitudes Is Best

question 37

Multiple Choice

Liking those who share and validate our attitudes is best explained in terms of

• A) social exchange theory.
• B) a reward theory.
• C) equity.
• D) the mere exposure effect.

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Definitions:

Public Affairs

Activities aimed at influencing or managing relations with governments at all levels and building and maintaining a positive public image for a company or organization.

Initiates Contact

The act of making the first move to establish communication or interaction, often a crucial step in sales, networking, or dispute resolution.

Military Public Affairs Officers

Dedicated professionals in the military responsible for managing communication between the military, the media, and the public.

Public Information Officers

Government or organization officials responsible for communicating information to the public and handling inquiries from the media and other organizations.