Edward Claims That He Is Not Prejudiced Against Members of Other

question 184

Multiple Choice

Edward claims that he is not prejudiced against members of other races.However,on a bus he never sits next to anyone of a different race and in class he never works on a project with members of a different race.This type of subtle prejudice illustrates

• A) social scripts.
• B) microaggressions.
• C) stereotyping.
• D) scapegoating.

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Definitions:

Retailer Branding

The process of creating a distinctive identity for a retailer to differentiate it from its competitors.

Multiproduct Branding

A branding strategy in which a company uses one name for all its products in a product class.

Multibranding

A branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.

Private Branding

A branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer. Also called private labeling or reseller branding.