The Tendency to Categorize People on the Basis of Their

question 110

Multiple Choice

The tendency to categorize people on the basis of their gender is most likely to lead Jack to believe that

• A) women all have pretty much the same attitudes about sex.
• B) women seem to be unpredictable,because no two are alike.
• C) most men tend to be logical and emotionally controlled.
• D) in contrast to women,men have very similar tastes in dress and fashion.

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Definitions:

Ultimate Consumer

The end-user or final buyer of a product or service, typically individuals purchasing for personal or household use.

Industrial Distributor

A company that purchases goods directly from manufacturers and sells them to various industrial, commercial, and institutional customers.

Prescription Drug

Medications that are legally available only with a valid prescription from a licensed healthcare provider.

Customer Awareness

The degree to which potential buyers recognize and understand a product or brand and its attributes.