Research Indicates That Minorities Are Most Influential When They

question 99

Multiple Choice

Research indicates that minorities are most influential when they

• A) argue positions widely divergent from those of the majority.
• B) make use of emotional rather than logical appeals.
• C) acknowledge the wisdom of the majority position.
• D) unswervingly hold to their own position.

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Definitions:

Likert Scale

A psychometric scale commonly used in questionnaires to represent people's attitudes, opinions, or perceptions, where responses range from one extreme to another.

Service Quality

The assessment of how well a delivered service conforms to the customer's expectations.

Significance Level

The threshold at which the results of statistical analysis are considered to indicate a statistically significant difference from the null hypothesis.

Hypotheses Testing

A method of statistical inference used to decide whether there is enough evidence in a sample of data to support a particular belief or hypothesis about a population parameter.