Magazine Computer Ads Seldom Feature Endorsements from Hollywood Stars or Great

question 133

Multiple Choice

Magazine computer ads seldom feature endorsements from Hollywood stars or great athletes.Instead,they offer detailed information for consumers to develop more positive opinions about the company's products.This advertising strategy best illustrates

• A) peripheral route persuasion.
• B) central route persuasion.
• C) attributions.
• D) cognitive dissonance.

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Definitions:

Sales Transaction

The process of exchanging a good or service for payment between a buyer and a seller.

Implied Warranty

A legal assumption that a product will meet basic standards of quality and functionality, even if not expressly stated.

Merchantable

A quality of goods being fit for the purpose for which such goods are ordinarily used, a requirement for sales under many commercial laws.

Trade or Market

generally refers to a specific area or industry where goods and services are bought and sold.