First Agreeing to a Small Request Tends to Make It

question 46

Multiple Choice

First agreeing to a small request tends to make it more likely that you will later agree to a larger request.This is known as

• A) cognitive dissonance.
• B) the fundamental attribution error.
• C) central route persuasion.
• D) the foot-in-the-door phenomenon.

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Definitions:

Dividend Yield

The ratio that indicates how much dividends a company issues each year in relation to the price of its shares.

Par Value

Par value is the nominal or face value of a bond, share, or other financial instrument, set at the time of issue.

Dividend Growth Model

A method for valuing a stock by using predicted dividends and discounting them back to their present value.

Dividend Growth Rate

The annualized percentage rate of growth of a company's dividend payments, indicating how quickly dividends are increasing over time.