Compared with Central Route Persuasion,peripheral Route Persuasion Tends to

question 48

Multiple Choice

Compared with central route persuasion,peripheral route persuasion tends to

• A) be more durable.
• B) occur more rapidly.
• C) be more likely to influence behavior.
• D) involve a greater number of logical arguments.

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Definitions:

Cost of Goods Sold

The direct costs attributable to the production of the goods sold in a company, including materials and labor.

Sales-Type Lease

A lease arrangement where the lessor recognizes profits from both the sale of the leased asset and the interest on the lease payments.

Unguaranteed Residual Value

The estimated end-of-lease value of an asset that is not guaranteed by the lessee or a third party.

Gross Profit

The difference between sales revenue and the cost of goods sold before deducting selling, general, and administrative expenses.