After They Had First Agreed to Display a 3-Inch "Be

question 63

Multiple Choice

After they had first agreed to display a 3-inch "Be a Safe Driver" sign,California home owners were highly likely to permit the installation of a very large and unattractive "Drive Carefully" sign in their front yards.This best illustrates

• A) peripheral route persuasion.
• B) the foot-in-the-door phenomenon.
• C) the fundamental attribution error.
• D) cognitive dissonance.

---

Definitions:

Discount Rate

The interest rate used in discounted cash flow analysis to determine the present value of future cash flows.

Expected Long-Term Rate

An estimate of the rate of return or interest rate over a long-term investment or obligation.

Net Gain Or Loss

The overall financial result after all revenues are added and all expenses are subtracted.

Settlement Or Curtailment

Events that significantly reduce or eliminate the obligations or service period of a pension plan or other long-term benefits, requiring special accounting treatment.