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When communicating with others electronically,we are at risk for egocentrism because our communications lack
Perceptual Benefits
Perceptual Benefits refer to the subjective advantages a consumer perceives in a product or service, often based on brand image, aesthetics, or status.
Sustainability Benefits
Advantages related to environmental, economic, and social sustainability that contribute to long-term ecological balance, resource conservation, and equitable societies.
Brand Extension
The practice of using an existing brand name to launch a product in a different category, leveraging the brand's established recognition and image.
Product Line Extension
The process of adding new variations, such as sizes, colors, or features, to an existing product line to cater to different consumer preferences.
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