Who Argued That While the Experience of a Split-Second Fear

question 57

Multiple Choice

Who argued that while the experience of a split-second fear response may not involve conscious thinking,it still requires an effortless,unconscious cognitive appraisal?

• A) Robert Zajonc
• B) William James
• C) Richard Lazarus
• D) Joseph LeDoux

---

Definitions:

Fixed Expenses

Costs that do not change with the level of output or sales in the short term, such as rent or salaries.

Break-even Point

The production level at which total revenues equal total expenses, resulting in no profit or loss.

Unit Contribution Margin

Unit contribution margin refers to the difference between the selling price per unit and the variable cost per unit, highlighting the profitability of individual items.

Net Income

A company's overall earnings following the deduction of all expenses and taxes from its gross revenue.