Examlex
While we are pulled to reduce ________;we are pushed by ________ that can be positive or negative environmental stimuli that lure or repel us.
Brand Equity
The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty towards the brand.
Calculated
Pertains to something determined through the use of mathematical methods or a process of careful thought and consideration.
Generic Brands
Products that are sold under a retailer’s brand name rather than a manufacturer’s brand name, usually at a lower price and with simpler packaging.
National Brands
Brands that are marketed and recognized across an entire country, offering a consistent product or service experience nationwide.
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