When Brandon Was Told That He Correctly Answered 80 Percent

question 13

Multiple Choice

When Brandon was told that he correctly answered 80 percent of the items on a math achievement test,he asked how his performance compared with that of the average test-taker.Brandon's concern was directly related to the issue of

• A) standardization.
• B) predictive validity.
• C) reliability.
• D) content validity.

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Definitions:

Selective Distribution

A form of market coverage whereby only a small number of all available outlets are used to expose products.

Intensive Distribution

A form of market coverage whereby a product is made available in as many outlets as possible.

Exclusive Distribution

The awarding by a manufacturer to an intermediary of the sole right to sell a product in a defined geographic territory.