In Contrast to Our Explicit Conscious Reasoning,our Seemingly Effortless and Automatic

question 109

Multiple Choice

In contrast to our explicit conscious reasoning,our seemingly effortless and automatic feelings or thoughts are called

• A) mental sets.
• B) aptitudes.
• C) algorithms.
• D) intuitions.

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Definitions:

Cognitive Responses

The thoughts that arise in a person's mind in reaction to communications or stimuli, which can influence attitudes and behaviors.

Emotional Ads

Advertising that seeks to evoke strong feelings or emotions to create a lasting impression and connection with the consumer.

Personal Relevance

The extent to which information or situations are perceived as directly impacting an individual's life, thereby influencing their attitudes and behavior.

Transformational Advertising

Transformational advertising aims to create a connection between the consumer's emotions and the product or brand, elevating the perceived value and experience beyond its functional attributes.