After Reading a Newspaper Report Suggesting That Drunken Driving Might

question 78

Multiple Choice

After reading a newspaper report suggesting that drunken driving might have contributed to a recent auto accident,several people who actually witnessed the accident began to remember the driver involved as traveling more recklessly than was actually the case.This provides an example of

• A) proactive interference.
• B) déjà vu.
• C) automatic processing.
• D) the misinformation effect.

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Definitions:

Complementary Sampling

A marketing strategy where customers are given free samples of products that complement a main product to enhance overall sales.

Free Goods

Products or services offered at no cost to the consumer, often as part of a promotional strategy.

Product Placement

A marketing strategy where branded goods or services are placed in a context usually devoid of ads, such as movies, TV shows, or news programs, for promotion.

Brand-Name Product

A product that is marketed under a well-known, established brand name, often differentiating itself through quality, marketing, and recognition.