Automatic Processing and Effortful Processing Refer to Two Types of

question 116

Multiple Choice

Automatic processing and effortful processing refer to two types of

• A) encoding.
• B) sensory memory.
• C) conscious awareness.
• D) short-term memory.

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Definitions:

Business Product

Goods or services that are sold primarily to other businesses for use in production, resale, or operational purposes, rather than to the ultimate consumer.

Shopping Product

A type of product that consumers spend considerable time and effort in gathering information and comparing alternatives before making a purchase.

Discretionary Product

A product that consumers purchase based on personal preference and available income, as opposed to essential goods.

Convenience Product

Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.