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Effortful Processing Is Encoding That Requires

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Effortful processing is encoding that requires


Definitions:

Two-way

A method or process involving mutual feedback, communication, or interaction, where both parties contribute to the exchange.

One-way

A mode of communication or interaction that involves a message being sent from one party to another without expecting or allowing for a direct response or feedback.

Large Firms

Corporations or businesses that have a significant number of employees, a large volume of sales, or substantial assets.

Small Firms

Businesses characterized by a limited number of employees, often viewed as more agile but with lesser resources compared to larger corporations.

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