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If a Stock's Expected Return as Seen by the Marginal

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If a stock's expected return as seen by the marginal investor exceeds this investor's required return, then the investor will buy the stock until its price has risen enough to bring the expected return down to equal the required return.


Definitions:

Competition

The competition between sellers aiming to enhance their profits, gain a larger share of the market, and boost their sales figures by adjusting different components of the marketing mix.

Expected Rate Of Return

The anticipated profit or loss from an investment, considering both the risk and the return.

Normal Rate Of Return

The average or expected return on investment in a normal market condition, often considered the minimum acceptable compensation for investment risk.

Depreciating Capital

Assets that lose value over time due to wear and tear or obsolescence.

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