Subliminally Presented Stimuli

question 5

Multiple Choice

Subliminally presented stimuli

• A) can sometimes be consciously perceived.
• B) effectively influence purchases of consumer goods.
• C) increase our absolute thresholds for visual images.
• D) are usually mentally processed as completely as any other stimuli.

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Definitions:

Peripheral Cue

In persuasive communication, these are often non-central elements that influence attitudes or decisions, such as the attractiveness of a speaker.

Persuasive Argument

A statement or series of statements aimed at convincing others to accept a certain viewpoint or take a particular action.

Attractiveness

A feature or combination of features that pleases the aesthetic senses, especially the sight, or appeals to other social or biological senses.

Speaker

An individual who expresses thoughts, feelings, or information verbally to others.