Which of the Following Strategies Best Illustrates the Use of Subliminal

question 117

Multiple Choice

Which of the following strategies best illustrates the use of subliminal stimulation?

• A) A store plays a musical soundtrack in which a faint and imperceptible verbal warning against shoplifting is repeated frequently.
• B) The laughter of a studio audience is dubbed into the soundtrack of a televised situation comedy.
• C) A radio advertiser repeatedly smacks her lips before biting into a candy bar.
• D) An unseen television narrator repeatedly suggests that you are thirsty while a cold drink is visually displayed on the screen.

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Definitions:

EMG

Electromyography, a diagnostic procedure to assess the health of muscles and the nerve cells that control them.

EEG

Short for electroencephalogram, a test that measures electrical activity in the brain using small, flat metal discs attached to the scalp.

ECG

An electrocardiogram, a diagnostic tool that measures and records the electrical activity of the heart to detect cardiac abnormalities.

Action Potentials

Rapid changes in the membrane potential that briefly reverse the polarity of a neuron or muscle cell, allowing for signal transmission.