Which of the Following Strategies Best Illustrates the Use of Subliminal

question 103

Multiple Choice

Which of the following strategies best illustrates the use of subliminal stimulation?

• A) A department store places flashing red lights near its sale merchandise.
• B) A magazine ad pictures a pack of cigarettes with a beautiful mountain stream in the background.
• C) A church organist plays relaxing background music during a pastor's congregational prayer.
• D) A trim female figure is imperceptibly flashed on the TV screen during an ad for a weight-reduction clinic.

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Definitions:

WARP

Weak Axiom of Revealed Preference, a theory in economics that assumes if a consumer prefers product A over B when both are available, then they will not choose B when A is available.

Bundle

An assortment of items or services combined and offered for sale as a complete set.

Laspeyres Price Index

A measure of inflation computed by taking the ratio of the total cost of purchasing a specified basket of goods at current prices to the cost of those same goods at base-year prices.

Base Year

A base year is a specific year against which economic or financial data are measured and compared. It often serves as a reference point for calculating indexes and growth rates.