Some Participants in a Subliminal Persuasion Experiment Thought That They

question 20

Multiple Choice

Some participants in a subliminal persuasion experiment thought that they were receiving subliminal affirmations of their self-esteem when in reality they were receiving subliminal memory-enhancement instructions.These individuals subsequently demonstrated

• A) an actual improvement in their memory.
• B) an erroneous belief that their memory had improved.
• C) an actual enhancement in self-esteem.
• D) an erroneous belief that their self-esteem had improved.

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Definitions:

Behavior Alteration

The modification or change in individual or group behaviors, often initiated by interventions or environmental modifications.

Asymmetric Information

A situation where one party to a market transaction has more information about a product or service than the other. The result may be an under- or overallocation of resources.

Adverse Selection

A situation in insurance and finance where individuals with higher risks are more likely to purchase or participate in a plan, leading to higher than expected costs for insurers or lenders.

Marginal Benefit

The extra utility or satisfaction obtained through the consumption of an additional unit of a good or service.