The Rules of a Culture for Accepted and Expected Behavior

question 209

Multiple Choice

The rules of a culture for accepted and expected behavior are

• A) stereotypes.
• B) norms.
• C) gender schemas.
• D) syndromes.

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Definitions:

Sales Forecast

An estimation of the revenue that a company expects to receive from the sale of goods or services in a future period.

Marketing Concept

The philosophy of a business in which the wants and needs of customers are determined before goods and services are produced.

Competitive Advantage

A situation or factor that gives a business a dominant or advantageous position over its rivals.

Marketing Strategy

A comprehensive plan formulated by businesses to achieve specific marketing objectives and targets over a specific time period.