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Who was a student of William James and the first female president of the American Psychological Association?
Public Causes
Social or community issues and initiatives that aim to promote the public's interest or welfare.
Social Audit
A systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility.
Business Mission
A statement that defines the purpose or goal of a business, outlining why it exists and what it aims to achieve.
Strategic Marketing Process
The approach whereby an organization allocates its marketing mix resources to reach its target markets.
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