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Estimating project cash flows is generally the most important, but also the most difficult, step in the capital budgeting process.Methodology, such as the use of NPV versus IRR, is important, but less so than obtaining a reasonably accurate estimate of projects' cash flows.
Outcomes
The results or consequences of actions taken by an individual, group, or organization, often measured to assess effectiveness or success.
Act Deontology
Ethical theory suggesting actions are morally right or wrong based on adherence to specific rules, rather than consequences.
Moral Principles
Fundamental beliefs regarding right and wrong that guide behavior and decision-making processes.
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