Examlex
College Copy Shop (CCS)compiles,copies,and sells reading materials to students on the instructions of their professors,who indicate which parts of which publications should be included.These include texts published by Deep Topics,Inc.CCS does not obtain the permission of Deep Topics,or any of the other original publishers of the copied materials,and does not pay royalties on the sales of the compilations.Deep Topics and others file a suit against CCS,alleging infringement of the plaintiffs' intellectual property rights.Which type of intellectual property is involved in this situation? What is CCS's likely defense? How is a court most likely to rule? Explain.
Benjamin Franklin Close
A sales technique that encourages a customer to make a decision by listing pros and cons of purchasing a product or service, akin to Benjamin Franklin's decision-making method.
Assumptive Close
A sales technique where the salesperson assumes that the prospect has decided to purchase and moves forward with finalizing the sale.
Continuous-Yes Close
A kind of close whereby the salesperson develops a series of benefit questions that the prospect must answer.
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