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Ethical codes of conduct can set the ethi?cal tone of a firm.
Interactive Communication
A process of exchanging information where both parties participate actively and influence each other’s messages.
Consumer Convenience
The ease and freedom from difficulty that consumers experience in accessing, purchasing, and using goods or services, influencing their satisfaction and loyalty.
Customize
To modify or tailor a product or service according to specific requirements or preferences of the customer.
Shopping Interaction
The dynamics and activities involved when consumers engage with products, services, or staff during the shopping process.
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