Examlex
A loss-of-function germ line mutation affecting the DNA mismatch repair protein MSH2 is autosomal dominant.For those types of cancers whose causes are multifactorial, the presence of this mutation will decrease the number of _______ mutations required for the development of the cancer.
Business-To-Business
Transactions or relationships between two businesses, rather than between a company and individual consumers.
Imc
Integrated Marketing Communications, a strategic approach that coordinates different promotional tools and channels to provide a clear, consistent, and compelling message about an organization or product.
Aida Model
A marketing model that outlines the four stages a consumer goes through before making a purchase: Awareness, Interest, Desire, Action.
Integrated Marketing Communications
A strategic approach that combines multiple marketing tools and channels to present a consistent message to the target audience, maximizing impact.
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