Dr Brown Is Working with a Client in Reducing Her

question 20

Multiple Choice

Dr. Brown is working with a client in reducing her fear of planes. Part of the treatment is to countercondition a positive response with the plane while _____________.

• A) exciting the negative conditioned anxiety
• B) inhibiting the positive feelings about flying
• C) inhibiting the negative conditioned anxiety
• D) exciting the spontaneous recovery of her fear

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Definitions:

Sales Mix

Sales mix refers to the proportion of different products or services sold by a company, impacting its overall profitability and performance.

Fixed Costs

Expenses that remain constant regardless of business activity levels, including property leases and managerial salaries.

Contribution Margin Ratio

A financial metric that indicates what percentage of sales revenue remains after variable costs are subtracted to cover fixed expenses.

Sales Mix

Refers to the proportion of different products or services that a company sells, aimed at maximizing profitability.