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Why Would a Company Want to Spend a Great Deal

question 20

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Why would a company want to spend a great deal of money on a commercial spot during the Super Bowl or American Idol? Why would companies want to come up with short names for their products with catchy phrases? How did researchers measure this?


Definitions:

Social Climate

the general atmosphere, attitudes, feelings, and social dynamics within a specified environment, such as a workplace, community, or society at large.

Wages

Payments made to employees for their labor or services, typically calculated on an hourly, daily, or weekly basis.

Interpersonal Trust Scale

A psychometric tool used to measure the degree of trust one individual has in other individuals within personal or professional contexts.

Readily Trusts

The tendency to easily place confidence in or rely on people or things.

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