If a Person Is Unable to Form a Memory of People

question 28

Multiple Choice

If a person is unable to form a memory of people, places, events, and things, he has lost the ability to form_______ memories.

• A) associative
• B) immediate
• C) declarative
• D) photographic
• E) procedural

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Definitions:

Buyer's Expectations

The anticipations or standards that a purchaser has regarding a product or service before making a purchase.

FAB (Features, Advantages, Benefits)

A marketing strategy that outlines a product's features, its advantages over competitors, and the benefits it offers to the customer.

AIDA Sequence

The AIDA sequence is a marketing model that outlines the four stages of the customer journey: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.

Markup

Markup is the difference between the cost of a product or service and its selling price, expressed as a percentage of the cost.