Examlex
Circannual rhythms
Decision Making
The cognitive process of selecting a course of action from among multiple alternatives, typically involving some form of problem-solving or judgment.
Evoked Sets
The group of brands or products a consumer considers when making a purchase decision.
Universal Sets
The complete collection of all possible outcomes or elements in a particular context, including all objects of interest.
Retrieval Sets
In consumer behavior, the subset of brands or products that a consumer can easily remember and consider when making a purchase decision.
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