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A point-of-care testing (POCT) facility that monitors Coumadin therapy needs an instrument that measures the activated coagulation time (ACT).
Consumer Awareness
The extent to which potential customers are familiar or informed about a product, brand, or issue affecting their purchasing decisions.
Communications Mix
The various tools and methods that a company uses to communicate with its target market, including advertising, personal selling, sales promotion, public relations, and direct marketing.
Buzz Marketing
A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.
Integrated Marketing Communications Campaign
A strategic approach that combines various promotional tools and communication strategies to deliver a consistent message about a brand to a targeted audience.
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