___________________________________ Include Trade and Brand Names,trademarks,patents,copyrights,franchise Rights,customer Lists and Goodwill

question 85

Short Answer

___________________________________ include trade and brand names,trademarks,patents,copyrights,franchise rights,customer lists and goodwill.

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Definitions:

Diminishing Marginal Utility

The principle that as a consumer increases consumption of a good or service, the incremental satisfaction gained from consuming each additional unit decreases.

Purchasing Decisions

Purchasing decisions involve the process by which consumers or organizations make choices about which products or services to buy, influenced by factors such as price, quality, and personal preferences.

Marginal Utility

The boost in happiness or utility a consumer gets from buying one more unit of a product or service.

Utility Maximization

The economic principle that individuals seek to obtain the highest level of satisfaction or utility from their consumption choices, given their preferences and constraints.