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Loren Company's balance sheet shows a trade name acquired as part of a business combination with a carrying value of $30 million.The trade name has an indefinite life and therefore Loren does not amortize it.Negative publicity regarding the product carrying the trade name has reduced its fair value to $24 million and its value in use to $22 million.The entry is as follows:
Authentic Leadership
A leadership style characterized by genuine, transparent, and ethical behavior, encouraging trust and integrity.
Ethical Leadership
A style of leadership that involves leading by acting in a morally correct and principled way.
Optimism
A mentality that tends to expect positive outcomes and views situations from a hopeful perspective.
Personal Trauma
Emotional or psychological injury resulting from an extremely stressful or disturbing event experienced by an individual.
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