Examlex
_____ measure the inflows of assets (or reductions in liabilities) from selling goods and providing services to customers.
Credibility
The quality of being trusted and believed in, often assessed in the context of sources of information or individuals.
Attractiveness
A quality that makes something or someone pleasing or appealing to the senses, particularly in appearance or manner.
Non-Human Endorsers
Entities other than living people (such as characters, animals, or mascots) used in advertising campaigns to promote products or brands.
Two-Factor Theory
A psychological theory that proposes human emotions are influenced by two main factors: arousal and valence.
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