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The theory of short-run economic fluctuations is uncontroversial.
Independent Marketing Channel
A distribution channel that operates separately from the manufacturer, allowing products to reach the end consumer through third-party sellers or agents.
Pros and Cons
The advantages and disadvantages of a specific decision, situation, or strategy.
Indirect Marketing Channel
A distribution pathway that involves intermediaries such as wholesalers and retailers between the producer and the consumer.
Direct Marketing Channel
A marketing approach that allows businesses to communicate directly with the customer, with no intermediaries involved.
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