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If the price elasticity of demand for a good is 6,then a 3 percent decrease in price results in
Problem Recognition
The initial step in the buying process, where a consumer identifies a need or a problem that requires a solution.
Alternative Evaluation
The stage in the consumer decision process where options are assessed before making a purchase decision.
Information Search
The process by which individuals seek out and gather relevant information to satisfy a particular need or decision.
Routine Response Behavior
Refers to consumer purchasing decisions made out of habit without much deliberation or product comparison.
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