A Movement Downward and to the Right Along a Demand

question 23

Multiple Choice

A movement downward and to the right along a demand curve is called a(n)

• A)increase in demand.
• B)decrease in demand.
• C)decrease in quantity demanded.
• D)increase in quantity demanded.

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Definitions:

Call Reluctance

A salesperson's hesitation or fear of initiating contact with potential buyers, often due to fear of rejection or failure.

Prospect Aversion

The tendency of a potential buyer to avoid engagement with sales efforts or marketing materials.

Referral Cycle

The ongoing process of obtaining new customers by referrals from existing ones, creating a continual cycle of expanding business through word-of-mouth.

Center of Influence

An individual or entity that has a significant impact on the opinions, behaviors, or decisions of a target group, often used in marketing and sales strategies.