A Likely Example of Substitute Goods for Most People Would

question 101

Multiple Choice

A likely example of substitute goods for most people would be

• A)tables and chairs.
• B)bicycles and helmets.
• C)apple juice and orange juice.
• D)coffee and sugar.

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Definitions:

Integrated Marketing Communications

is a strategic approach that unifies all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, ensuring consistency of message across all channels.

Value Proposition

The unique value a product or service provides to its customers, distinguishing it from competitors and illustrating why it is worth purchasing.

Communication Disciplines

Various fields of study and practices, such as marketing, public relations, and corporate communication, that focus on effective information exchange.

Value Creation

The process by which a company produces goods or services that have a value to customers, thus generating revenue for the company.