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If the price level falls,the real value of a dollar
Intensive Distribution
A strategy where a product is made available in as many outlets as possible, maximizing visibility and accessibility to consumers.
Exclusive Distribution
A level of distribution density whereby only one retailer in a specific geographic area carries the firm’s products.
Distribution Intensity
The level of availability of a product in a particular market; can range from intensive (available everywhere) to selective or exclusive (available in few locations).
Channel Conflict
Occurs when there is a clash or discord among channel members such as manufacturers, distributors, and retailers, often due to overlapping responsibilities or competition.
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