Examlex
Which of the following items is the one type of household expenditure that is categorized as investment rather than consumption?
Promotional Mix
The combination of marketing tools used to effectively communicate with the target audience and promote a product or service.
Personal Selling
A direct face-to-face marketing approach where sales personnel interact with potential buyers to explain or demonstrate the features of a product or service.
Nonpersonal Selling
Marketing activities that do not involve direct communication between sales representatives and customers, including advertising, public relations, and direct mail.
Trade Shows
Events where companies in a specific industry gather to showcase and demonstrate their new products and services, often to potential clients and investors.
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