Examlex
Ralph Nader's book Unsafe at Any Speed caused Congress to require
Organization
An entity comprising multiple people, such as a business or club, structured to achieve specific goals or tasks.
Market Segments
Divisions of a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
Multiple Products
Offering a range of different products within a company's portfolio to appeal to varied consumer needs and preferences.
Segmentation Strategy
A marketing approach that involves dividing a broad target market into subsets of consumers with common needs or characteristics.
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