Relationships Between Two Variables Are Less Evident When Counts Are

question 31

True/False

Relationships between two variables are less evident when counts are expressed as percentages of row totals or column totals.

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Definitions:

Demographic Segmentation

This refers to the process of dividing a market into segments based on variables such as age, gender, income, occupation, education, or ethnicity to tailor marketing strategies.

Geographic Segmentation

The division of a target market into distinct geographic units, such as countries, cities, or neighborhoods, to tailor marketing strategies.

International Segmentation Base

Criteria used to divide a global market into distinct subsets of consumers with common needs or characteristics.

Global

Pertaining to the entire world; involving or affecting all parts of the world.