Correlation Is a Summary Measure That Indicates

question 46

Multiple Choice

Correlation is a summary measure that indicates

• A)a curved relationship among the variables.
• B)the rate of change in Y for a one unit change in X.
• C)the strength of the linear relationship between pairs of variables.
• D)the magnitude of difference between two variables.

---

Definitions:

Effective Coverage

In marketing, it signifies the extent to which a target audience is exposed to a campaign or advertisement in a meaningful way.

Advertisement Frequency

The number of times an advertisement is shown to the target audience within a specific period.

Home and Garden Television

A cable television network broadcasting content related to home improvement, gardening, craft, and remodeling projects.

Revenue Per Ad Dollar

A metric that measures the amount of revenue generated by a company for every dollar spent on advertising.