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An equation for the random walk model is given by the equation:
,where
is the change in the time series from time t to time t - 1,
is a constant,and
is a random variable (noise)with mean 0 and some standard deviation
.
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Market Segment
A group of consumers who share similar needs, characteristics, or behaviors, and are targeted by businesses with specific products or marketing campaigns.
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A statement or promise made by a company that summarizes the benefits a consumer will receive by using the company's product or service.
Targeted Buyers
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